One of my main motivations in setting up the Emma Press was to create the means by which I could bring great writing to a wider audience. As soon as I read Rachel’s poems I wanted to package them up appealingly and tell everyone to read them, and I’m looking for the same response in myself to submissions for the Erotic Anthology. Once I’ve found something I love, I want to share it with as many people as possible. With that in mind I give you … five terribly romantic and wonderful things.A book: The Morning Gift, by Eva Ibbotson
Don’t be put off by the classic ‘random girl’ YA cover and don’t read the blurb on the publisher’s website. Or rather, you can read the blurb but before you start thinking this is just another romance, with a marriage of convenience which unsurprisingly turns out to be more than that, consider one thing: it’s by Eva Ibbotson. Eva Ibbotson didn’t do trashy romances set against the dramatic backdrop of whatever. Eva Ibbotson wrote uniformly magnificent novels spiked with pathos and wit. Her children’s books are a riot, and her adult romances possibly the best ever written. They’re all amazing, but The Morning Gift is my absolute favourite, possibly because the story was closest to the author’s heart (the historical setting is somewhat autobiographical) and this really comes through.A music video: Elephant Gun, directed by Alma Har’el
I must have watched this at least thirty times. I love the song by Beirut, but oh my god the video. It’s a Bacchanalian fantasy full of loose-limbed dancers, antique maps, elephant masks and people falling over. All the dancers are stripped down to their braces and shirtsleeves or petticoats and stockings, and Zach Condon is sporting an exquisite bouffant hairdo. It’s exuberant, bonkers fun and utterly beautiful.A song: Cherish, by the Four Tops
I first came to this song through Glee, but it was combined with a Madonna song such in a way that excised all the best lines. I didn’t begin to really love it until I found this heartbreaking version by the Four Tops, with backing vocals from the Andantes.A poem: Symbiosis, by Rachel Piercey
It’s hard not to make judgements about people depending on which poems they like best from The Flower and the Plough. I’m probably offensively wrong 100% of the time, but it does seem like Symbiosis is especially popular with people in happy, stable relationships (that’s a nice judgement, so it’s ok to make, right?). Or it could just be that it’s a lovely poem and people are responding to that. Either way, it’s gorgeous and we made a video so people could enjoy it aurally as well as visually.A bar: Bobby’s Bar, Bob Bob Ricard, Soho
I believe you can create a romantic atmosphere anywhere, though it helps if you have the right lighting (dim), furniture (sturdy, high-quality materials) and background noise (definitely some, though hushed). Bobby’s Bar helpfully provides all three, along with friendly staff who take your coat like you’re royalty even if you’re wearing a moth-eaten jacket and a too-short skirt. It taketh with the other hand, however, by being incredibly pricey (£10.50 for a cocktail).
If you want to read more romantic things, try matching the lovers to the love letter in a quiz.
I’m very excited to announce that the ebook for The Flower and the Plough is available for purchase now in the shop, both on its own and in a bundle with the printed book. If you’re used to buying your ebooks through online retailers with proprietary devices, you might not know how to load ebook files onto your devices manually. Hopefully the instructions below will make things clearer, but if you have any problems feel free to send me an email, preferably with some screenshots to show me what you’re seeing.Files
You will receive a .zip file which you’ll need to extract/unzip before the files work correctly (some computers let you see inside the zipped folder, but the files won’t function properly). This folder contains two folders:
The third option makes the folder too large to upload on my systems, but if you email me after your purchase I can send it to you too, if you want it:One labelled ‘Old Kindle,’ containing a .mobi file which is intended for the 1st- and 2nd-generation Kindles (see the Wikipedia page for more details). This is the most basic file. E-reading devices
If you have a physical device, you can load the appropriate file onto it by plugging the device in, opening the folder and dragging and dropping the .epub/.mobi file into the ‘books’ folder. Or, if you have email set up on the device, you can send the appropriate file to it via email and open it up within the device.
If you don’t have a physical device but would still like to look at the ebook, there are many options available to you. These are the three I’m familiar with:Adobe Digital Editions, which you can download here. Once you’ve downloaded this, the icon next to your .epub file should change to the ADE icon and when you double-click on the .epub it will open up in ADE. The main thing people find confusing about ADE is the registration screen which appears when you first open it up. This asks if you want to sign up or register, and (unless you want to have ADE managing your ebooks on your computer) you can just skip this step. Kindle Previewer, for if you feel more comfortable with Amazon products. You can download it here. Once you’ve opened the screen, just drag the .mobi file onto it and it will open up. The whizzy thing about this (for me) is that you can view the file as if in the various different devices. For my ebooks, definitely use the second .mobi file and select Kindle Paperwhite or Kindle Fire for your viewing options.
Calibre, which you can download here. Again, once you’ve opened up the program, you can just drag your .epub straight into the middle of the screen
So, give it a go, and if it doesn’t work or you have problems with the files, send me an email at editor [at] theemmapress [dot] com and I’ll do my best to help.
NB: there’s no DRM on my files, and if you’ve bought several copies of the book and given them away as presents, you can of course give them the ebook as well.
I often find myself zoning out at poetry readings. A terrible habit, and partly a hangover from attending early-morning lectures at uni, but I think it’s also because I absorb dense text better visually. I wish they’d project the words onto the screen behind the poets so I could engage more with the text, and with that in mind I’ve created a video for Symbiosis, one of the loveliest poems in The Flower and the Plough. I’ll be showing it at the launch next week, but I’m so excited I want to share it on my website right now. I hope you enjoy it!
If you want to see more of The Flower and the Plough, you can read the knockout poem Bonfire here.
Turns out it’s hard to get a book by an unknown author from an unknown publisher into bookshops, and it doesn’t help if the author’s a poet and the book doesn’t have a spine. I didn’t expect booksellers to be clamouring for copies of The Flower and the Plough, but it still made quite a change from seeing five-figure orders coming into the production department and being able to identify most of the books on the WH Smith’s bestsellers wall as from Orion. I felt like a trained corporate administrator reduced to the status of a bum.
After many rejections from some nice independent bookshops I’d approached, things started looking up when the Albion Beatnik Bookstore in Oxford agreed to take a couple. The Albion Beatnik is exactly the kind of place I’d imagined the book in: cosy and full of obscure titles and character. It’s the kind of bookshop you’d visit if you just fancied buying a book, any book.
I also sent some to Quimby’s, a very cool-sounding bookshop in Chicago which specialises in ‘unusual publications, aberrant periodicals, saucy comic booklets and independent ‘zines.’ I like the idea of my first publication going ahead to places I might visit one day. If I’m ever in Chicago I’ll definitely swing by Quimby’s, because it looks like a treasure-trove; check out this statement from the founder:
“I really want to carry every cool – bizarre – strange – dope – queer – surreal – weird publication ever written and published and in time Qvimby’s will. Because I know you’re out there and you just want something else, something other, something you never even knew could exist.”
I salute you, Steven.
My friend Helen then suggested I try florists, which was a complete masterstroke. It’s not as though I expect every shop in the country to stock my books, but I do really want The Flower and the Plough to have a real-life presence. I want it to attract people who might not usually make a beeline for the poetry section of a bookshop, and until Rachel or I are household names the only way people are going stumble across this book is if it’s displayed in shops, facing forwards. It’s a tactile, beautiful object and the poems are so fantastic that I think my main hurdle is getting people to pick the book up in the first place; once they’ve looked at a few pages they’ll see how wonderful it is.
I emailed some independent florists asking if they’d like to sell a book of love poems alongside their flowers and a few replied saying yes, they would love to give it a try. Libby Ferris Flowers is a gorgeous, friendly shop in central Norwich, which my aunt recommended to me. Daisies is the fanciest flower shop in Oxford, up in Jericho. I remember going there once as a student in a frantic search for red carnations. Zita Elze Flowers is a magical greenhouse-style grotto near Kew Gardens, which looked all the more magical when I went to deliver the books in the snow last Friday.
Finally, a couple of weeks ago, I went into Magma in Covent Garden, where I used to go on my lunchbreak when I was looking for birthday presents. I was lucky enough to speak to a man who turned out to be the owner and he agreed to give it a go too, and to display the book in the gift shop instead of in the Magma bookshop where it would just get lost.
So I’m thrilled. I count my blessings like Pokémon and I feel very lucky that the Emma Press’s first book is on sale in six real-life shops. What’s more, these are six gorgeous, independent shops run by people who are passionate about their business and willing to take a chance on a small, hopeful, poetry press. The best kind of shop, then, so if you’re passing by any one of them, do go inside and take a look.
I had my first stall at a craft fair today. It was in a barn on Stokes Farm near Wokingham, and before you ask, no, I didn’t make a killing. I had just the one customer, and since this was my friend Harriet’s mum I’m not sure how much this counts if we’re trying to evaluate my sales techniques. But, but but but, making money was not the point of my first fair, and I’d spoken to enough craft fair veterans to realise that this was an unlikely outcome anyway. The reason I did the fair was because I wanted to give myself an incentive to put together a decent-sized collection before Christmas and start learning about the craft fair circuit.
So, what did I learn? The most important thing as far as my business is concerned was:
1. People from the Wokingham area who go to craft fairs on a Friday afternoon do not want to buy silly and romantic cards for their significant others. Literally three women said to me after reading my Napoleon card, ‘Ha, that’s very nice, but not for my husband! We’re LONG past that.’ An alternative interpretation of this data would be: go to Wokingham craft fairs if you want to learn some harsh truths about marriage.
The majority of my creations are love- or romance-themed, so if I want to thrive on the Wokingham scene I’ll have to rethink my product range.
Lesson 2: Alternative ways of arranging my stall. I don’t have a huge amount of stuff right now, so I chose a small table and piled it on as best I could on 3 gold shoeboxes. Looking at the vintage clothes stall next to me, I wondered if I should have been more imaginative in the display of my goods. For example, tiny pigeonholes. I also wished I had more things so I could pile it up even more, and then browsers could discover little gems amongst the rubble.
On the other hand, and on my other side, I had the example of Jayne Ward, whose incredibly cool textile art had plenty of space to breathe and looked classier for it.
Lesson 3: When standing in a barn for seven hours, be sure to wear thermal underwear and two pairs of socks.
All good lessons, I think you’ll agree. Next time I do a craft fair, I should be warmer, better prepared for the demographic, and maybe I’ll even make some money.
I love all the poems in The Flower and the Plough, but this has been one of my particular favourites from the start. What I love most about it is the way it captures the sensation of falling utterly in love but leaves it open as to whether this is a good idea. The reader can bring their own experiences to the poem and remember those same feelings with fondness, or want to scream ‘You little fool! Protect yourself!!’
There are so many lines that just sing out and float endlessly around in my head. ‘I’ve got my toes lined up,’ I think when I’m pulling my socks on. ‘When you spit out glass / though you only got sand,’ when someone says something nice about my work. ‘I think it’s worth it‘ pops up several times a day, whether I’m contemplating a matter of the heart or wondering whether to buy some fabric on Berwick Street. ‘Because when I feel the silk / I think it’s worth it / And when I imagine it going with that other silk / I think it’s worth it.‘
My initial idea for an illustration was a bonfire with a stack of limbs burning away. Then I realised I’m not great at anatomy and also that this would be too literal, as the illustrations ought to give the reader room to form their own interpretations. That’s another thing I like about the poem, though – the visceral, brutal depiction of devotion and the physicality of being in love. It’s hopeful and romantic as well as alarming and far too much, and I just think it nails passion. I hope you like it as much as I do, and do let me know in the comments what you think. Bonfire, by Rachel Piercey
I have felled all the trees in my wood to keep you going,
thrown old faithfuls and flimsy, startled saplings into your
hot ears and come- to-bed mouth. Then all that was left
was the pointy scent of gum and the bellow of an oak.
So I hacked off my hair with barely a second thought,
and both ears were carelessly slung in, then my thumbs
with their crucial opposability. I’ve got my toes lined up
and my unaccountable hips and my knees are ready too,
so please give me more of your particular brand
of alchemy. Because when you temper scraps into treasure
I think it’s worth it, and when you spit out glass
though you only got sand I think it’s worth it. Because I could
spot you a mile away on any frightening night
and when I got there you’d soften me. Because I hope
that when I’m down to just my heart in the open air you’ll keep it warm.